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Report cards

Staff guide for writing daily report cards: tone, timing, access, and adding photos or video.

Purpose

A parent checks their phone partway through the day, wondering how their dog is doing without them. A report card is the answer to that: a short, positive update on the dog's day, sent directly to the owner. This SOP covers what to write, how often, and how to add photos or video.

At a Glance

  • Write a report card for every dog, every day.
  • If a boarding dog is also in All Day Play, write a second report card for that.
  • Keep the tone cheerful and positive. Save anything difficult for a direct phone call instead.
  • Access report cards from the dog's profile in the kennel system, or from a link on the Training Boards.
  • All report cards are sent directly to the owner at the end of the day.

Writing a Report Card

  1. Open the dog's profile in the kennel system, or use the link on the Training Boards.
  2. Add your name and any relevant details about the dog's day.
  3. Keep every comment positive. Avoid language that could read as worry or concern to an owner checking in from afar.
  4. If something more difficult needs to be communicated, do not put it in the report card. Call the client directly instead.
  5. Remember every report card goes out to the owner at the end of the day, so write it as the update the owner is going to read.

Adding Photos and Video

  • Photos and short videos add a bit of flair, and let an owner see their dog directly.
  • Keep video length short so it uploads quickly.
  • Try to engage the dog for the shot, or catch it in play, so the photo is genuinely interesting rather than a flat headshot.

Frequently Asked Questions

How is this different from calling the client directly?

A report card is for the routine, positive update, a cheerful note that shows the dog is doing well and having a good day. A phone call is for anything harder than that. If an update carries real concern, worry-worthy behavior, an incident, a health issue, it does not belong in the report card at all; call the owner directly instead.

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